XM Asia-Pacific (JWT owned digital agency) is the first digital agency in Southeast Asia to launch a Consumer Experience Lab equip with the latest TOBII Eye Tracker System. The technology is understood to be used to better understand how Asian consumers absorb information from digital ads, website and traditional Media.
The aim of XM Asia-Pacific is to become the regional centre of excellence for consumer research and human behaviour studies. The lab will also include a range of heuristic techniques and usability metrics and will support project across Singapore, Malaysia Indonesia, Australia, Thailand and Hong Kong.
SDS ASSOCIATES has collaborated with XM Asia-Pacific on this project to set up the Consumer Experience Lab in Singapore in setting up the Eye Tracker System.
Sources by:
XM ASIA launches consumer experience lab with eye tracking technology by Advertising Singapore, by Susie Sell on August 22nd, 2012
XM ASIA launches experience lab for cognitive science on August 17th, 2012
http://www.jwt.com/en/asiapacific/news/xmasialaunchesexperiencelabforcognitivescience/
XM ASIA PACIFIC Open Consumer Experience Lab by Daily Research News Online on August 16th, 2012
http://www.mrweb.com/drno/news15942.htm
XM Asia launches digital behavioural science practice pinpointing Asian consumer trends on November 18th, 2013
http://www.campaignbrief.com/asia/2013/11/xm-asia-launches-digital-behav.html
Research Live.com by Joe Fernandez August 16th, 2012