Trying to comprehensively sum up all of the application fields that eye tracking can add to is difficult given the limitations of a web page. We can deliver portable solutions or more complex systems for static labs. Below is a brief summary of the major areas of research our clients are engaged in:

Tobii Eye Trackers allow for:

Cognitive psychology
Developmental psychology
Linguistics & reading research
HCI & usability research
Media & marketing research
Neuropsychology & mental health disorders
Ophthalmology

How is it used?
SDS can offer solutions for both qualitative and quantitative behavioural observation and controlled experiments. We offer continuous professional support and training services, allowing you to focus on the important stuff; cutting-edge research.

Eye tracking provides unique insights into visual perception and human behaviour. Eye Tracking is used to answer an endless array of research questions in fields such as: cognitive psychology, developmental psychology, experimental psychology, neuropsychology, mental health disorders, ophthalmology, media psychology, and Human Computer Interaction.

Tobii Eye Trackers allow for:
Fully automatic eye tracking
complete unobtrusiveness
‘state-of-the-science’ tracking quality
flexible analysis tools
dedicated infant features

Tobii Eye Trackers offer a unique platform and opportunity to work with Tobii Studio, the most comprehensive gaze analysis and visualisation software on the market. They can also be used as straightforward input devices for E-Prime®. The experimental data collected can be output directly to MATLAB® and SPSS for specific analysis.