April 22, 2014

nielsenIn Singapore, Nielsen has launched an Asian ‘innovation hub’ incorporating divisions for neuroscience (NeuroLAB), virtual, mobile and eye-tracking technologies (ShopperLAB) and market measurement and consumer information (MSciLAB).

NeuroLAB’s brief is to use neuroscience to provide actionable insight for advertising, branding and product packaging; ShopperLAB’s goal is to optimise in-store purchasing; MSciLAB is tasked with ‘leveraging Nielsen’s measurement science expertise to boost coverage of retail outlets in developing markets, particularly in Indonesia, India, China and Africa.’

Nielsen, which bills itself as a leading global provider of information and insights into what consumers watch and buy, recently launched the first-of-its kind agency based ShopperLAB research facility in Asia. Nielsen’s ShopperLAB leverages on cutting-edge technologies and methodologies in shopper technology, neuroscience and measurement science to fuel shopper insights for companies working to reach consumers in Asia. ShopperLAB leverages virtual, mobile and eye-tracking technologies to yield critical insights into in-store “hot” buying zones, what shoppers do, see and feel in-store, etc. The goal is to enable clients to optimize in-store sales.

SDS ASSOCIATES has collaborated with NIELSEN on equipping the ShopperLAB with TOBII Eye Tracker System for up Consumer Behaviour Research and Virtual Shopper Research in Singapore

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ShopperLAB (Using Glasses Eye Tracker)

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Nielsen Shopper Lab (Lab View)

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Nielsen Shopper Lab (Shopper Shelf)

Sources by:

Launch of NielsenLAB in Singapore Daily Research News Online on May 8th, 2012

http://www.mrweb.com/drno/news15429.htm

Nielsen Sets Up Singapore R&D Hub by Asian Scientist on May 8th, 2012

http://www.asianscientist.com/tech-pharma/nielsen-sets-singapore-hub-2012/

Check out what it feels like shopping in a virtual store by Krisana Gakkezo on Nov 27th, 2012

http://sbr.com.sg/retail/exclusive/check-out-nielsens-unbelievable-virtual-shopping-store#sthash.cw4TPhL0.dpuf